Projects

Selected digital campaigns, content systems, and storytelling experiments that blend strategy with design. Each project highlights measurable outcomes, behind-the-scenes process, and the collaborative approach I bring to brands navigating fast-changing digital platforms.

An overhead photographic view of a meticulously organized content creation flat lay on a clean white tabletop. A high-end mirrorless camera with a textured black body rests beside a tablet showing a storyboard of video frames and a smartphone open to a social media grid. Color-coded sticky notes with tiny, legible content ideas and arrows form a subtle grid around the devices. A slim silver laptop is partially open, casting a soft shadow. Diffused natural light from the left creates a bright, crisp, and modern feel with minimal reflections. The composition follows a precise grid layout, sharp focus throughout, evoking a sense of strategic planning, efficiency, and contemporary digital media design.

Honing skills for bigger and better opportunities

In class, I was about to apply SMART goals and Key Performance Indicators, use hashtags effectively, and compare and contrast competitors. Here are some examples of my coursework:

Client
Dutch Bros Mockup Example

Year
2025

Curating specific and actionable marketing strategies.

Currently in school, I am working with real clients such as The Sparkle Bar, developing content through A/B testing, Meta, G4, and Google Analytics.

Client
Sparkle Bar

Year
2026

Copywriting examples